Salya is an artisanal sea salt brand from Jalisco, Mexico, where local heritage meets the timeless charm of the Mediterranean. Its identity was inspired by the beauty of coastal landscapes, traditional craftsmanship and the stories carried by the sea. A sophisticated visual language combines deep ocean blues, sun-kissed golden tones, elegant typography and Mediterranean-inspired tile patterns, complemented by custom illustrations of marine life and organic forms that celebrate the brand’s natural origins.
From brand strategy and visual identity to packaging design, illustrations and graphic applications, every element was crafted to evoke the warmth of coastal living while honoring the authenticity of its Mexican roots. The result is a distinctive and refined brand that transforms an essential ingredient into a celebration of origin, craftsmanship and the beauty of the sea.
Visual hierarchy is the principle of arranging elements to show their order of importance. information easily. By laying out elements logically designers working process by wireframing.
From textile design to murals, editorial illustrations and book covers, her style is recognized by her simple and perfectly arranged shapes as well as her rich and vibrant color palette.
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